Packaging Testing

     The packaging / appearance testing: Doing a survey in consumers before a kind of new packa-
     ging / appearance  being  used ,  to see whether  the packaging / new look is qualified to protect
     products,suggest the quality of products,  introduce the product  features and so on. Particularly,
     researchers will test on the shape of  packaging, specifications, colors, patterns, text and brand
     markings which will affect products sales.

      Advantage

• Reducing  transport  processes  and  costs . Usually  in the traditional packaging testing
  process we need to transport products to the local, but online-samples do not need.
• Vivid display. Using photos, videos and documents display, comparing with competing p-
  roducts,it will be more vivid.
• Reducing  human  Errors.  During  the  process of testing interviewers is prone to making
  mistakes,such as mistaking the order of pictures.

   Concept testing of new products

      Products  Concept :  Namely  products  introduction , is an objective idea which the enterprise
      wants  to inject  into the  brain of customers.  It uses the  languages  of  customers to  express
      products  ideas .  Concept  testing  of  new  products  is a research to test the concept of new
      products among customers.

      Advantages

• Even  richer feedback : Because of flexible  participating time and methods , respondents
  will beable to express more new ideas.
• Large Sample volume: Price of online-sample is much lower than the traditional way. You
  can use a greater volume of samples.
• Faster

   AD templates test

     AD  templates testis a pre-test, which evaluates whether the new advertising can be put or not
     and helps to find out what to be improved,by testing and evaluating the quality of the production
     of  the  advertisement , estimating  its  influence  on actual market and measuring the potential
     purchase, reaction and memory to the advertisement of customers.
     Advantages

• No location restrictions
• Vivid display mod

   Brand Research

     Find out a brand's market position and analyze the possibility of loss of customers, by studying
     the brand awareness, brand reputation , brand  loyalty and  brand  recommended  degrees  of
     customers.

      Advantages

• Large samples
• Faster
• Better Marketing results

   Selecting Spokesmen

     In external communication process, enterprises  need to choose a spokesmen suitable for the      corporate and the product.But which Spokesmen’s image is more suitable?You need to cons-
     ider the matching level of the characteristics, temperament of the spokesmen and the charact-
     eristics of the product, and also the advocate in popularity and acceptance of the spokesmen in
     the target consumer.

      Advantages

• Large sample supporting: Spokesman award  is a public investigation , which  needs a
  largersample of data to judge the fitness of spokesman.
• High  acceptance   rate : Target   respondents  are  of  high  Internet   usage , so  online
  selection ismore acceptable and operational.
• Vivid display forms: Pictures and background can be displayed

   Market demand investigation

     On the market there are tens of thousands of consumers in  different places and  their needs
     and desires are vastly different.Enterprises can not produce  a variety of products to meet the
     variety needs of different customers , because of human , material and  financial  constraints.
    So it is necessary to study market segments

      Advantages

• Large samples
• Faster
• Marketing results

   Usage and Attitude (U&A)

      Advantages

• Reducing errors by using large samples,
• Marketing results
• Low project costs