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Quality control of original identity
During registration , the member should register its region , gender , birthday . Then the Panel
system can validate these information with member’s Id Card number. The registration process
will succeed only after the validation is accurate. At the same time, banking account is required at
registration in order to transfer payment later . The payment can only be taken with matched ID
card.So the registration process also validate the ID card. |
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Continuous update
Members can update their background information any time after the registration . For example,
they can update income or region according to their career change. |
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Quality control of identity during research
Every member has its unique e-mail address . KM 100 sets sampling criteria and quotation
according to the project requirement . Only qualified member can participate the research.
Since member’s email address and other contact information are set and confidential, other per-
sons can not get them. So the system makes sure that it is the member itself who answers the
research. |
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- Voluntary participation: Members participates the research on their own decision. So subjec-
tivelythey will not give fake feedback;
- Passively selection: Their rights to participate specific research are determined by KM 100
based on the project sampling requirement. Since member’s background information is set
before, he or she can not change it according to different project;
- Money driven: They can only get payment with real feedback. So they will not give fake answer
on purpose;
- Punishment: KM100 will announce the cheating members publicly and abolish their right to
participate future research if the result is serious;
- Result audit：The software can perform result audits based on logic relation, answer interval,
answer matching, and background matching;
- Telephone audit：The answer can also be validated by calling some of the respondents to
ask their answers.
- Result audit：The software can perform result audits based on logic relation, answer interval,
answer matching, and background matching;
- Logic relation：There are some logic questions in the questionnaires ( can not be skipped ).
For example: Male members can not answer questions specifically for female. If there are
logicerror in the answer, the entire form will be invalid;
- Answer interval：Record the normal time interval to answer in the trail research . If the time
interval in real research obviously deviate from normal interval, the result will be invalid;
- Answer matching: There are same questions at different places in the questionnaires, such
as purchased brand, using habit. If the answers are different, the system will delete the result
and the entire form will be invalid.
- Background matching: Member should answer questions about gender and age in each
research and the system will check them with the member’s background information. If they
are not matching, the result are invalid. KM100 will perform telephone survey.
- Telephone audit：The answer can also be validated by calling some of the respondents to
ask their answers . KM 100 performed 100% telephone audit for online Panel projects in
2006 . KM100 performed 50% telephone audit for online Panel projects in 2007 with the
support ofsystem result audit.
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