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Did you know that you can make money off your junk? And we’re not referring to just about any junk. We’re talking about tons of junk mail that people receive daily, especially when they are running a business. Promotional mail, various banking and insurance offers – surely you don’t need most of them. Chances are you never even read them. But there are organizations who do, and are ready to actually buy them from you.

One of these projects is called Business Intelligence Panel. And in this review, we will go over all the relevant details. Are they legit or scam? How much can you earn if anything? Who is eligible to join and how to jump start the process? Read on to find out!

Company Overview

Mintel Group, Ltd. is the name of the company that runs this panel. According to their page on Better Business Bureau, they have been in business for nearly four decades, making them one of the oldest players in the market research industry.

But how do they make money off of junk mail? Even though physical mail may strike you as a bit old-fashioned, it’s still regular practice. Sending out promo materials to ordinary people like you and me sounds a bit spammy, and most of it certainly goes straight to the trash can without ever being read or even opened. However, when it comes to businesses, companies are still trying to figure out a way to grab their attention.

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And that is why they pay market research panels such as Business Intelligence Panel to collect such mail, analyze it, and come up with new strategies. The more they know about the mail that people don’t want to read, the better their chances of getting people to start reading theirs.

Business Intelligence Panel homepage preview

At this point, you’re probably wondering who on earth would still rely on direct mail marketing. You’d be surprised! Even though most businesses have ditched the “analogue” marketing channels for good, direct mail still gets surprisingly high response rates. In other words, people are generally more likely to open up that envelope and read its contents than click through one of those promotional emails cluttering their inbox.

Now that things got more clear, let’s see whether and how you can take advantage of this model.

How Does It Work?

First of all, this panel is only for business owners. So, if you don’t belong to that category, you won’t be admitted.

However, you can also apply as a representative of the company you work for. Note, though, that only one person per company will actually get paid. Therefore, it’s a gig best suitable to the person in charge of going through the mail every day.

If you happen to be that person, head over to the top right-hand corner of their website. There you will find the signup button.

business panel sign up form layout

The form requires your business name, phone number, mailing address, and other contact info. You can sign up as the owner or have the owner sign up and refer you as the employee in charge. A few more questions about the business (years, number of employees, annual sales volume), and there you have it. The application is complete, and you can start bagging some cash.

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Your duty will be simple. Collect all the relevant mail, stack them into an envelope, and send them to Business Intelligence Panel at the end of each month. Take a look at nine types of mail you can convert into cash:

  • Credit card
  • Banking
  • Insurance
  • Investment
  • Loans and mortgages
  • Telecommunications
  • Information technology
  • Travel
  • Shipping services

As you can see, newspapers and magazines don’t belong to either of these categories. Sure, you can send materials even if you aren’t sure about their relevance. The guys from the panel will decide it, and they will pay you – or not.

What’s in It for Me?

The rules are very simple. If any of your mail belongs to the above categories, you will get paid $50 per month flat. That amounts for nice pocket money of $600 each year for doing very little out of the ordinary. You must admit – collecting junk mail and forwarding it once a month for $50 sounds like a fair bargain. Even the envelopes will be provided by the panel, so you don’t have to pay a dime.

To get your cash, you need to sign up for a account. This service will be free of charge, and you don’t even have to do it now. As soon as your first payment is ready, you will get an invitation from the panel, with a link to join.

As for your privacy, there’s no need to worry on that account. Upon analysis, all the mail, along with the recipients’ details, will be shredded and recycled. The company promises that no third parties can ever get a hold of any of your details.


  • You can sell your junk mail for cash. No points, no gift cards – just plain old cash. Many other panels don’t offer this option.
  • Compensations are pretty nice. Sure, you won’t get rich for mere $50 per month. Nevertheless, it’s a generous sum considering that you need to invest next to zero effort.
  • There are additional earning opportunities. Their website mentions certain “contests” that should help you earn more, without any clarification as to the nature of these contests. I couldn’t find any info on that anywhere on the internet. Still, it might be worth a shot.

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  • They don’t use PayPal. Don’t get me wrong on this – it’s not that I’m a huge personal advocate of the online payments behemoth. Nevertheless, using a behemoth service means that you are able to use your funds at utmost convenience. For example, forward them instantly to your kid in college. As for PayQuicker, it’s not nearly as widespread, making it a wee bit less practical solution.
  • They won’t pay for your emails. Only physical mail counts here, unlike with some other panels such as Small Business Knowledge Center.
  • Not everybody can join. You need to be associated with a business in order to be eligible.

Final Verdict – Is Business Intelligence Panel Worth Your Time?

With all said and done, I believe this panel is a nice, hassle-free way to make some money on the side. It’s like doing what you would have done anyway, plus sending out an envelope every month. The compensation is far from great, admittedly. But how often do you get to make money by doing nothing out of the ordinary?

So, if you own a small business or work with one, don’t miss out on this opportunity.

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