Focus groups, unlike singular surveys, tend to focus on the review and release of products that haven’t yet hit the market. When you join a focus group panel, you have the opportunity to shape what will actually be released, and that’s pretty cool!
One site that offers a unique blend of interviews, surveys, and focus groups is Focusgroup.com. This site has mixed reviews, but those reviews don’t matter if you like how they work. Thus, let’s break down what goes on at FocusGroup.com and check whether it is the right choice for you or not.
Focus Pointe Global, the company behind FocusGroup.com, has been in the marketing industry for over 30 years now, and that experience shows. It started with a single center in Philadelphia in 1988, and they have grown a lot since then. Today, this brand has over 18 different focus group centers where they run in-person focus groups and coordinate remote focus group experiences.
The target panels put together by the website include both consumers and healthcare professionals depending on the client, the client’s goals, or the data that the company is currently researching.
How It Works
This company is aiming to collect data, analyze opinions, and find out what works and what doesn’t work on a number of different topics. To get this information, they put together groups of people either in person, online, or over the phone to find out what they believe.
Signing up is free, and all you have to do is visit their website. After providing some basic information, your profile will be complete, and once the company has a survey or study that you are a match for, they will contact you.
It’s more likely that the company will contact you if you live in one of the cities where the company has an office, but it is not a requirement. After all, they also do have online and phone studies that they need a variety of panelists for.
Beyond just focus groups, this company also runs a wide variety of other types of marketing research studies. From in-home interview to shop-along studies, there are several ways that they might want you to get involved. If you are looking for something that is a little different from your average focus group experience, you might find it with them.
Payment for work is done in a variety of ways depending on the location and type of study that you do. If you do any work in person for them, they will pay you immediately via check or prepaid debit card. You can expect to receive this at the end of a session as long as you complete the entire session.
If you do online surveys for them via their website, you will earn points. Like most other survey websites, 100 points can be cashed out for $1.00. Once you have more than 2,000 points, you can cash it out and receive a prepaid Visa debit card. That said, if it has been more than three months and you did not yet pass 2,000 points, you can cash out any amount of points.
Finally, you may also receive sweepstakes entries as a bonus gift when you complete surveys or other activities with Focus Pointe Global. The monthly sweepstakes is for members in the USA only, and one winner gets a prize of $100 dollars, while six other winners get prizes of $25 each.
- Pays Well
If you are screened and accepted into an in-person focus group, you can expect to get paid between $45 and $200 for your time depending on the subject, company, and duration of the focus group. This money will be paid to you in person at the end of the focus group, so you can be sure that you are going to get paid.
- Flexible Schedule
The nice thing about having membership on a site like FocusGroup.com is that you can do surveys whenever you want to. Even opportunities like focus groups, if offered to you, are optional and you can choose to only participate in those that fit your schedule. This makes it easy to add some bonus income even if you don’t have a lot of time.
- No Focus Groups Received
If you do not live in the area where the company has offices, or your profile does not match the needs of the focus groups, you will never receive an invitation for this potentially lucrative study. And that is one of the biggest complaints that people have about this website!
Despite filling out many qualification surveys, most people are never invited to do a focus group. If you are invited to one, it is unlikely that you will ever be invited to another in-person group again, so it’s hard to consider this to be a long-term income option.
- Payment Issues
There have been some reports that FocusGroup.com is very slow to send payment, and attempts to contact them about this have not reached any type of resolve. For that reason, many people dislike using them since they are trying to qualify for focus groups by doing surveys that don’t pay very much, and then they are not even getting paid that money.
- Poor Support
Customer support from FocusGroup.com on their website or via their email address is nearly non-existent. However, if you were to post a negative review elsewhere, a customer support party would likely appear to talk to you. It’s frustrating that you can get ahold of them by being negative but not by trying to contact them directly.
All-in-all, we have to say that FocusGroup.com is not a scam, but it is also not a highly recommended site. While they do offer real focus groups that could be very interesting to take part in, they also have some issues with payment, customer support, and authenticity.
The biggest issue is that even after doing dozens of surveys, many people never qualify for a focus group or offered any surveys that pay well. In time, it can feel like you are doing a lot of work for no reward, and that is when it ends up feeling like you are getting ripped off. Hence, if you want to make a real side income, you should look elsewhere since FocusGroup.com doesn’t have the means to provide this for most people.