Nielsen NetRatings Review: Cash Rewards for Doing Nothing? Surely Not!

Have you ever been told to keep your opinion to yourself? Well, either way, one rather large group of people would like you to do the exact opposite.

In the data-driven world we live in, everything you watch, play, visit, and search online is recorded somewhere to benefit marketers and researchers alike in the hope of learning more about consumer behavior. Many people spend hours a day filling out online surveys and questionnaires, offering their opinions and thoughts, in return for some kind of cash or gift reward.

Market research companies value information and insights so much that you can actually get paid for just telling someone your opinion! One such research company is Neilsen Computer Panel, and it operates slightly different from all the others. The difference is that it requires almost none of your time at all, so we decided to find out what their offer is all about and how you might benefit from it.

What Is Neilsen NetRatings?

Nielsen NetRatings (also known as Nielsen Computer Panel UK) is a subsidiary company to Nielsen Holdings Plc, which is a global, professional research company. In fact, one of the world’s largest provider of information related to media and marketing.

Founded in 1923, Nielsen now operates in over 100 countries, employing over 44,000 people worldwide. Nielsen NetRatings was set up with one specific goal in mind, which is to learn about what people listen to, what they watch, what they buy, and what they do online in general.

How It Works

The website quite rightly promotes, “Just be you to join the Nielsen Family”. You literally just have to sign up, download some software, and then wait. One day you may receive an email saying that you’ve won a cash prize.

Let’s have a look at this a bit closer, though, to see exactly what all of this entails.

1. Sign Up

Like any other website you are joining or becoming a part of, you must sign up. The sign-up process will involve setting up an account with some of your personal details and also some information about you, your household, and the devices you use in general.

2. Download

Once you have signed up successfully, you will be invited to download Nielsen’s software. The software is very easy to install and is designed to run in the background of your computer and won’t slow it down at all. In fact, the software shouldn’t change or impact the way your device performs for you, in any way.

Nielsen makes assurances that your privacy and security is their top priority. The software does not collect usernames, passwords, or any other private information.

It also doesn’t collect the content of the websites you visit. Instead, it sends anonymous data about the way in which you use and interact with the internet.

3. Get Rewarded

The moment you have the Nielsen software installed on your computer, you will be entered into prize draws every single month, each quarter, and each year, in which you have a chance to win some attractive cash prizes.

Why Join?

Nielsen emphasizes that your participation matters. Nielsen NetRatings combines your internet usage data with other people who have similar age, income, etc. to gain a greater understanding and better insight into internet behavior.

By participating, you have the opportunity to contribute to trends, as well as improve products and services that you use online today and help to shape the future of the internet.

And of course, join for the money. Well, the chance of winning some money anyway.

Rewards

Thirty thousand British will be awarded to participants each year. Prize draw details are as follows (all in British pounds):

  • Monthly: 1,000 awarded each month to ten active panel members (100 each)
  • Quarterly: 2,500 awarded each month to five active panel members (prizes range between 100 to 1,000; from 5th to 1st place)
  • Annually: 8,000 awarded each month to ten active panel members (prizes range between 350 to 3,000 for 10th to 1st place)

Frequently Asked Questions

1. Will Nielsen use my information to try to sell me things?

Nielsen will never use the data collected from you to try to sell you or members of your household, as well as a product or service. They will not allow their clients to do so either.

Data collected will never be used in conjunction with any personal information about you. You can read their full privacy agreement online.

2. How does this affect other members of my household?

Upon signing up to Nielsen NetRatings, you and every other member of your household that uses the device in question must be informed and agree to the terms and conditions. Parents or guardians must agree for each child under the age of 18 years old.

3. Can I participate from outside the UK?

Unfortunately not; Nielsen NetRatings can only process and collect data from individuals living inside the United Kingdom. If you are moving out of the UK, then just get in touch with them, and they will give you more information on what to do next.

Cash Rewards for Sharing “You”

This clearly isn’t the right offering for someone who is worried about giving too much information away. It all sounds a bit James Bond-y when you think about it. Others, on the other hand, are more than happy to share insights into their lives (look at all the reality shows on TV for a start!).

So, if you don’t have a problem with sharing information about your internet usage, then Nielson can provide you with a platform to offer up all of your usage data without (hardly) lifting a finger.

If you like the idea of a gamble, all of those cash prize draws are just waiting for your name to be added into, literally by just signing up. Or, if you’re keen on being involved in shaping the future of the internet, then visit the website and sign up.

If other people in your household have access to or use your device though, then you must inform them of the changes. Their profile information will also need to be included in your sign up agreement.