message about surveys on a whiteboard

The majority of panels where you can take paid online surveys focus on users from the U.S., Canada, sometimes Latin America or the U.K. That’s probably due to the fact that precisely those users are the most coveted target. Therefore, their opinions and purchasing habits are the most relevant. But what happens with the rest of the world? There is a certain number of panels that won’t refuse your participation just because you don’t happen to live on the right side of the pond. One of them is called OpinionNow, and here is an in-depth review of it.

Note that nobody has sponsored us to write this review. It’s an absolutely honest and unbiased opinion that should provide you with as much information as possible. The main purpose is to arm you to make an educated choice, but the choice will ultimately be yours and yours alone.

OpinionNow homepage preview

OpinionNow Company Overview

The site itself offers a clue about who they are. Namely, an extension of German market research company called Untiedt Research, who have been in the business since 1998. To this day, they have acquired over 70 thousand verified testers from Germany, Austria, and Switzerland.

But where does that leave numerous survey takers from the U.S., Canada or elsewhere? Luckily, they are also welcome to join. OpinionNow are not as geographically restrictive as many other survey panels I’ve come upon. However, that doesn’t mean that everyone has an equal opportunity to earn. It’s likely that their German-speaking users will profit the most as their main user base. But I can’t claim that with absolute certainty, as I am not one of those.

How Does It Work?

So, here’s how the drill goes. Signing up is pretty standard and straightforward. Look for the “Sign Up” button in the top right-hand corner and fill in your basic information. Then, you will have to confirm your account from email.

OpinionNow survey invitation box

During this part, I noticed that I was automatically redirected to the address Panel.OpinionNow.co.uk instead of the original .com domain. I guess that’s a regular thing, but you should keep an eye out. In case your redirection works differently, you may be in for an experience different from mine.

However, don’t hope to get any rewards just for signing up. To get started with the rewards, you can complete your profile and earn one-time 500 credits. If you think that it’s possible to trick the system and get these credits multiple times, you’re wrong. Sure, you can try it, but it will only update your profile with the latest info.

OpinionNow points notification screen

Note that the question about your household income pertains to a monthly and not a yearly basis. It’s Europe, remember?

And that is basically all you can do at this stage of your OpinionNow journey. The rest is up to them. You will get invitations to surveys via email, so there’s no need to keep coming back. Those invitations will always inform you about the expected duration of the survey, as well as the amount of credits it is worth.

How Much Can I Earn?

According to the FAQ section on their website, you can expect to earn anything between 500 and 3,000 credits per survey. Of course, this largely depends on the survey’s length, which varies between 5 and 30 minutes.

So, as soon as I completed the short introductory questionnaire, I got my 500 credits. They stayed true to their promise, and I got stuck with a piece of info in German! Luckily, I didn’t need to use Google Translate to understand the word “credit”.

OpinionNow 500 points state preview

But take it as a word of warning: there may be lots of these information that you won’t really understand. Also, get ready for some lousy English. Maybe you don’t need to use Google Translate – just because someone on their part already did.

But since those abstract credits won’t pay your bills or even put ice cream on your table, you can convert them to money or select merchandize.

Unfortunately, there is a cashout threshold, which will vary from one country to another. In the U.S., you will need to accrue 5,000 credits to be able to withdraw $6 to your PayPal account. According to this math, a dollar is worth 833,33 credits. Therefore, the initial, profile questionnaire is worth around $0.45. Let’s do some more math to make things clearer. Say you take a five-minute survey and it brings you 500 credits, like they specified in the FAQ. It means that you earned 100 credits per minute. That’s just over $0.10! Far from being a lucrative possibility, it’s still better than most survey panels, which will reward you with $0.50 to $0.80 per hour on average.

But that’s just theory. In practice, you can expect to get just a few surveys each week, often less.

Advantages

  • You can convert your credits to cash and get it via PayPal. The other option is getting an online voucher for purchases. If you’re wondering what kind of online voucher, you won’t be able to find out. The site isn’t exactly swarming with information.
  • No geographical restrictions. You can become a member regardless of your country. Keep in mind, however, that earning potential will vary, depending on their clients’ current needs.

Disadvantages

  • There are not enough surveys to keep you going. I haven’t got a single invitation for a few days since I’ve been a member. On the other hand, some users claim that you should hope for three to four invitations each week, give or take. Even if that’s true, you certainly won’t be able to consider it a side gig.
  • The panel isn’t very modern or convenient, from the user’s point of view. No matter how hard you dig, you just won’t get enough information. Let’s take just one example. It’s absolutely normal to be interested in ways to redeem your earnings. And they do say that you can choose from PayPal or e-vouchers. But what kind of e-vouchers? In my dashboard, I could only read: There are no products available. When will they be available? What kind of products anyway? The page stays blank. Also, the payments as well as cashout thresholds vary from country to country, but nobody will tell you how.
  • They may kick you out if you ignore them too much. That is, you should try to respond to as many surveys as you can. Which shouldn’t be hard, since there aren’t many surveys as I said. But how much is much enough? They didn’t say. All they said is 
  • Watch that language, mister! Get ready for some German and lots of sloppy English. While that certainly wouldn’t be a reason to dismiss this panel altogether, it certainly accounts for a bad impression.

Final Thoughts – Should You Give Them a Shot?

To those of you who live in the U.S., I think there are much more efficient and profitable survey panels out there. Even if everything is alright with this one (which I am 99% sure that it is), it is still not enough to put some dessert on your table here and there.

However, the European users might have better luck. And I sure hope they do. They sure deserve a decent survey panel that would cater to their needs.