There are thousands of ways to make money on the internet. From freelancing to taking online surveys and tests, earnings will vary between a full-time income (and a hefty one at that) and just a few bucks on the side. There are tasks that require an elaborate set of skills, and others that everyone can do assuming they own a computer, internet connectivity, and a few spare minutes.
Get-paid-to platforms such as WhatUsersDo belong to the latter category. In this review, I will determine if they are legit or scam, how much you can earn, and whether it’s actually worth your time.
For those who are looking for a quick answer, here it is. This platform is definitely not a scam. Read on to learn the whats, whys and hows.
WhatUsersDo Company Overview
The company was founded back in 2008 in London, UK, with a goal of providing usability testing services to their clients. Their main area of research is UX (an acronym that stands for user experience). That means other companies pay them to collect information on how users feel about a certain website. In order to do that, they recruit and pay people like you and me to be their testers.
Last year, WhatUsersDo was acquired by UserZoom, a giant international company with half of their clients belonging to the Fortune 100 list. Their client companies include Facebook, Coca Cola, Adobe, Oracle, General Motors, Cisco, New York Times, Microsoft, Lenovo, as well as major retailers such as Kohl’s, Staples, Gap, Kroger. Quite an impressive list that confirms that they are legit and serious about their work.
Just like the platform’s name says, their goal is to determine user habits and impressions while browsing a website, as well as how easy and user-friendly the website is. If you take a careful look at their logo, you will also see a smaller portion that reads: “and why they do it.” That’s exactly what they are after. “Why” is the central question of any project. It explains the present situation and can help anticipate, influence or change it in the future.
How to Make Money on This Platform?
Here’s what you need to do to get started. On their homepage, look for the yellow “Get paid to test” button at the top right-hand corner. Then, click the orange “Become a tester” button on the landing page, and it will take you to a short form that requests your contact info. They are currently accepting applicants from US, UK, Spain, Netherlands, Germany, Canada, France, and Australia. Most get-paid-to systems are only open to residents from the Americas and sometimes Canada, so I really like this flexibility.
But before applying, make sure your computer meets minimum specifications that are listed above the form. You will need at least 2GHz dual core processor, 2GB of RAM memory, 5GB of hard drive space, a built-in or external microphone, a broadband internet connection, and a Paypal account.
Upon creating an account, you will get a practice video (up to eight minutes long). To access it, download WhatUsersDo Screen Recorder from Google Play or Apple Store. As soon as it launches, make sure to test your microphone. There’s a reason you can’t skip this step. It’s a crucial one, since you might not get paid if the clients can’t hear your voice clearly.
When you complete the test, you will also get a short, 5-minute questionnaire with demographic information, and that’s it. There’s no need to go back to your dashboard time and time again, since they will notify you via email as soon as a new test is available for you. When that happens, you’d better rush and do it right away if possible, or it might expire.
There’s one very important thing to remember. After the video upload is done, make sure to also answer the exit question. If you don’t, you might not get paid.
Types of Tests and Earning Potential
Every test should take you 20 minutes tops, and always includes a clear guideline. So, even if you’ve never done usability testing before, you will get the hang of it in an instant. Most of the time, they will ask you to visit a certain website and perform different actions, such as clicking on a tab, adding an item to your cart, choosing from multiple items. It’s just like normal browsing, except you’ll get paid for doing it.
Finally, how much will you be able earn on this platform? Every test pays $8/£8/€8, but your monthly earnings really depend on the number of tests they invite you to. Most users will get about three invitations every month. The number of tests probably depends on your demographic profile, but there’s a little hack that might get you more invitations. Make sure to be as thorough and accurate as possible in your feedback. Honesty and attention to detail are pretty much the only factors here.
So, you won’t get rich from doing these tests, but the compensation is still nice considering how little time it requires. Your earnings will automatically land on your Paypal account around the 25th next month.
- You can make actual money, not points, gift cards or sweepstakes entries. I feel that this should be a given in any GPT platform, but the truth is different. Many if not most of them won’t pay in cash.
- They pay decently per test. If a test pays $8 and takes 20 minutes to complete, it means an hour of your time would be $24 worth. That’s not bad, is it? Now, the problem here is that you won’t get many opportunities, but that one goes to the disadvantages section.
- They accept applicants from both sides of the pond. It’s very nice news to Europeans – or at least most Europeans. Usually, GPT platforms are only available to the US citizens, which sucks if you’re not one of them.
- A certain number of tests is available for mobile testing too. It’s great to be able to earn a few bucks while commuting or doing some other outdoor activity. Just make sure to stay focused so you wouldn’t get disqualified for whatever reason.
- You can improve your chances to get more invitations. All you need to do is talk a lot during the test – even if it’s comments such as “I’m not sure where the button is,” “I think this site looks really dated” and so on. For every successfully completed test, you will get a rating by the client. The better your ratings are, the more earning opportunities lie ahead.
- You won’t wait indefinitely for your cash. It’s nice to know the exact date when you can expect your earnings. Of course, it can be a bit painful if you did your test on the 1st day of the month, and payment will come on the 25th next month – but still, you may rest assured your Paypal balance will reflect your earnings on that date.
- Very few tests per month. The number may vary depending on your demographics and current needs of their clients, but the average of three opportunities per month won’t exactly make this a lucrative side gig.
- You might not get paid because of the tiniest oversight. You really need to be careful when using this platform. Some of the reasons people didn’t get paid include lousy microphone, background noise, another browser tab being open during the test, forgetting to answer the exit question. If you are prone to forgetting about these details, put a sticker note to remind you.
- The tests seem to expire pretty fast. Unfortunately, that’s pretty standard in the market research industry. You got an email notification with a new test while driving home. By the time you got on your computer, the test has already closed. And you have to wait a couple of weeks for the next one.
This probably isn’t the best usability testing platform out there, but it’s far from being the worst. Like I said, it won’t bring you much, but if you combine it with other similar platforms, you can actually count on a pretty decent sum to put aside each month. It’s fun and easy to do, it doesn’t take much time, and best of all – if you’re patient enough, your earning potential might get better in time. So, if you have the technical requirements, go ahead and try it. It’s a legit earning opportunity, so there’s nothing to lose.