WordPress isn’t the only content management system out there, but it most certainly is the most famous and widely used. And for a bunch of good reasons! According to W3Techs, over 60% of all the websites whose content management system is known use WordPress (head over here for more interesting stats). That’s nearly 35% of all websites in the world, possibly a good deal more. A good chunk of that percentage are sites that leverage WordPress for business.
But not everything is about popularity. And I am not advocating that everyone should use it – the online marketplace is a wide and colorful one, and there’s something in it for everyone. But if you are new to conducting an online business, you should certainly consider it as the most user-friendly option. And this article will explain all the reasons why.
But before we dive in, there’s one thing we need to make clear.
WordPress.com vs WordPress.org – Is There a Difference?
Why does WordPress exist on two different domains? Apart from the obvious difference in the .com versus .org, the most important distinction is hosting. If you opt for WordPress.com, you can either choose the free plan (Name.wordpress.com), or paid, self-hosted one.
Either way, WordPress.com is more convenient in that you don’t have to pay for a separate, third-party hosting. But it comes with significant downsides: you can’t install any plugins or access the code in backend to customize it. Basically, what you see is what you get.
On the other hand, WordPress.org comes with more hassle at the beginning, but offers virtually limitless possibilities and options. Yes, you will have to bother with choosing a host, research and juggle between various options, install and uninstall themes and plugins. But that’s the thing about freedom. If you don’t pay for it, you will have to work your way to it.
7 Reasons Why You Should Use WordPress for Business
1. The platform costs zilch
You probably heard more than once how someone spent hundreds or thousands of bucks just to get their website up and running. And if you’re serious with your business intentions, that’s in store for you too – sooner or later, with or without WordPress.
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But the platform itself isn’t to blame, as nobody will charge you a single penny for using it. It was built by an enormous number of enthusiastic developers who played around and experimented until they got it right. It means you don’t have to hire a developer to code your site from scratch. Many people have already written that code. All you have to do is take it, modify it, and use it.
And that goes for many themes and plugins that are also free to use. They may not be perfect, but they certainly come in handy when you’re only just starting. The only cost that you have to pay upfront is hosting for your website.
But how is that possible? Is WordPress just another marketing stunt, a nice story about human altruism that will only reveal the hidden costs when you’re already hooked in?
The answer is simple. All of it is possible because nobody actually owns WordPress. It’s an open-source system that anybody can use. Likewise, everybody’s free to contribute to it. Therefore, you may rest assured that nobody can get up tomorrow and decide to suddenly start charging you for using WordPress as a CMS for your website.
2. Versatility is the basic concern
At its beginnings, WordPress was a mere blogging platform. You could publish a simple blog post without any customization. Over time, it grew into a full-blown content management system (CMS). Which means you can build an entire website in it, customize its every nook and cranny, brand it, and let it sing.
As a content management system, it has all the basic functionality already ingrained in it. Think of it like a well-built house. It has a foundation, walls, doors and windows, and all the basic infrastructure. But once you move in, it’s up to you to figure out the details, decorations, additional functions that would customize it to suit your needs. If you need sturdier doors that would make your home secure, adding them is a piece of pie. Is it too cold for your taste? Max out the insulation. Everything is easy or at least possible when there’s a good and stable basis.
Now, that doesn’t mean that this platform can handle anything you throw at it. No matter how solid the building is, it can’t accommodate your every wish. Add too many (or too heavy) elements, and the structure might crumble.
That’s why we can’t say that WordPress is all-powerful. But it’s certainly versatile enough to suit any business.
3. Gazillions of themes and plugins, free or paid
Do you fancy sleek, modern looking single-page websites? Or maybe your focus is on stylish, high-resolution photos that just need to shine through the digital noise? A proper theme will take care of that.
Maybe you need to build a mailing list to collect and nurture your most loyal audience? A plugin will help you do that in no time.
And you don’t have to settle for a particular theme, plugin or widget, as there are literally thousands of them fit for every purpose you can think of.
4. Installation is pretty simple
Let’s be fully honest here. Even though it’s considerably easy, installing WordPress will most certainly take up more than five minutes, whatever their unofficial motto might claim. Most people end up digging around the internet for hours in order to troubleshoot one issue or another. Truth is, WordPress is easy for installing and setting up – but only if it’s not your first time.
But there is a silver lining here. Most hosting providers offer free WordPress installation in all of their plans. All you have to do is log in and get to work!
5. Anyone can use it
You can use build your website in WordPress without writing a single line of code. There are ready-made themes that let you modify your website’s looks, as well as plugins to further spice up the game.
This is not to say that you will never ever need help from a developer. But even that is made easy thanks to the super huge WordPress community. Whatever questions or doubts you may have, there are many WP professionals ready to help in various sections of the official forum. Even if you only opt for free options, you will never be left to your own devices. The community is built and maintained by enthusiasts, and that is the single most important asset of WordPress.
6. Scale your site up (or down) if you want
If your main focus is blogging, you are probably asking yourself why on earth to use a complex CMS instead of a mere blogging platform. Like Blogger. Or Tumblr. Or Medium. Or many others that have been dying a slow death over the past few years.
The truth is, a blogging platform is way simpler to learn and get used to. Also, it takes far less time to set up. But what if you one day decide that you need an online store along with the blog? One option would be to build a separate website that would function as a store. Another is to build a new site and migrate your blog there, so as to bring together your customers and your readership. Either way, you would need a CMS, since blogging platforms don’t offer nearly as extensive functionality.
Even if you are 100% positive that you would never need any functions other than blogging, a CMS has its merits in that it allows for limitless customizations.
Therefore, the wisest and most long-term solution would be to opt for a CMS upfront. Once you’ve got that done, you will be able to make both micro and macro changes as you go.
7. WordPress is friends with SEO
If your website ranks on the 34th page of Google’s search results even for its main keywords, it’s as if it doesn’t exist at all. Unless, of course, you’re working your way up towards the first pages. SEO, or Search Engine Optimization, is your main and worthiest ally in this battle.
And the good news is, WordPress is pretty well optimized for SEO. Its text editor will prompt you to enter all the info that’s relevant for Google and other engines, such as focus keyword, meta description, permalink, etc. Not to mention the super powerful plugins such as Yoast that will level up your SEO to a professional level.